Science clusters
Summary
The OSPARK project aims to empower the Open Science community by developing a comprehensive multi-week training bootcamp focused on marketing and communication. The programme specifically targets members of the OSCARS Science Clusters and the broader Open Science community, aiming to create “multipliers” who can effectively promote their initiatives. By equipping these advocates with evidence-based strategies, the project seeks to enhance the visibility of ESFRIs and other research infrastructures (RIs), enabling them to share their messages more effectively. This proactive approach not only addresses current gaps in awareness but also cultivates a robust network of Open Science advocates dedicated to fostering a collaborative research environment.
Challenge
Open Science project, Cross-domain/Cross-RI
The Open Science community grapples with a significant awareness gap regarding the valuable resources and services offered by various RIs. Many potential users remain uninformed about the wealth of knowledge and support available to them, limiting their engagement with these initiatives. This lack of visibility not only affects the effectiveness of individual projects but also hinders the overall growth of the EOSC. As the landscape of research continues to evolve, bridging this awareness gap is crucial for fostering a culture of openness, collaboration, and equitable access to scientific resources.
Solution
The OSPARK curriculum encompasses foundational principles of evidence-based marketing, modern media utilisation, and innovative outreach techniques that extend beyond traditional scientific publications. Participants will engage in practical exercises, exploring various outreach formats such as videos, science slams, and social media campaigns tailored to specific target audiences.
Throughout the bootcamp, a community-based and agile methodology will be employed, integrating feedback and case studies from existing RIs and Open Science initiatives. This collaborative approach ensures that the training remains relevant, effective, and responsive to the needs of the participants, ultimately empowering them to implement these new skills in their day-to-day work.
Scientific Impact
The OSPARK project holds the potential to dramatically increase the visibility and effectiveness of Open Science initiatives, including RIs, the Science Clusters, grassroots communities and more. By not only training participants in marketing and outreach but also co-developing full-fledged marketing strategies during the bootcamp, the project aims to transform lesser-known initiatives into thriving resources that attract researchers and research staff. Furthermore, all training materials and supporting data will be made openly accessible under FAIR principles, promoting broader reuse and adaptation of the knowledge generated. This commitment to openness ensures that the tools and strategies developed during the project are available for continued learning and improvement, ultimately contributing to the advancement of Open Science as a whole.
Principal investigator
Heidi Seibold is a trainer for open and reproducible data science with extensive experience designing inclusive interactive courses, workshops and events. She has launched two podcasts series examining topics in reshaping academia (>reboot academia) and Open Science (Open Science Stories). She is also a Co-Founder and Co-Executive Director of the Digital Research Academy (https://digital-research.academy/), a grassroots network of trainers that provides bespoke training in open science, data literacy, and research software engineering.
